Green Washing
Greenwashing is the unjustified use of environmental merit by a company or an industry, to create an environmentally preferable image, to sell a product or service.
Greenwashing Sins
TerraChoice, an environmental marketing company in North America, released the findings of a study titled 'The Six Sins of Greenwashing'. The company, a leader in green marketing, found that 99% of the 1018 common 'environmentally friendly' consumer products randomly surveyed for the study were guilty of greenwashing.
Read the Six Sins of Greenwashing findings »
Following the Green Paper Trail
How do you know if the towel and tissue in your facility are green? Wausau Paper, the manufacturers of Bay West paper, has published this simple guide to ensure you are getting what you paid for.
Green - Are you sure that’s what you’re getting?
Wausau Paper, the manufacturers of Bay West paper, has published this resource guide to help sort “fact from fiction” regarding the environmental attributes of towel and tissue products to help consumers and buyers make more informed decisions.
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